Search, Crawl, etc.

I would really like to pop up more frequently on search engines, especially when searching for "Winchester, MA." My friend Adam says that this will happen when google "crawls" over my page. Apparently, google searches the web to find new webpages, referred to as crawling. So far I have progressed from not appearing when searching "Winchesterista," to appearing. I believe that in order to be indentified when searching "Winchester, MA" I need to write Winchester, MA as often as possible. Let me say it one more time: Winchester, MA. Hope this works!